Jerry Dior, created the the MLB logo, a silhouette of a batter, passed away on May 10th from cancer.
Adopted in 1969 to honor professional baseball’s centennial, the red-white-and-blue logo depicts a stylized batter facing an oncoming ball. Now ubiquitous, it appears on the caps, jerseys and helmets of major league players; on umpires’ uniforms; on television graphics; and on billions of dollars’ worth of licensed memorabilia annually.
Mr. Dior designed the logo in 1968, while working for Sandgren & Murtha, a New York City marketing concern. At the time, it seemed a routine assignment — an afternoon’s work, he later said — little different from his other projects there, which included package designs for Kellogg’s and Nabisco.
As was customary with work-for-hire designs, Mr. Dior received no royalties for his baseball logo, and no public credit. He did not expect to (his is an inherently anonymous calling), nor did he expect his work to endure: Logos are ephemeral things, with clients inclined to revamp them every few years.